About us

STAY WARM

We all go outside, no matter what the season. We ski, snowboard, hunt, camp. We walk our dogs, commute to work, watch sports, and even party outside on New Year’s. Whatever gets you out there; you want to stay warm. Well you’ve come to the right place! Our gear is made with extremities in mind; to keep your hands, feet, face, and head warm and protected. And not just warm enough to grit through it. We mean really warm. Like, surprisingly warm.

COMFORT & FOCUS

We’d like you to know two things about Seirus Innovation.

First: we believe in comfort. We use the latest fabrics, the most advanced technologies, and a remarkably unique R&D process that’s delivered new forms of comfort every year since 1978. We don’t follow industry trends, we follow comfort. We were the first to bring rechargeable heated gloves to market, and we own 19 patents aimed at making your outdoor experience warm and comfortable.

Second: we focus on extremities. That’s it! Other companies spread their focus across base layers, jackets, and sometimes tents. The only thing we think about is redefining all-weather comfort for your head, hands, and feet.

DOING THE RIGHT THING

We’re a family business. So we take care of our employees, our partners and suppliers, and of course our customers. If you’ve ever worked with us or talked to someone in our customer service department, you know what we mean. We care about our products, too. We never release a glove or mask until it’s durably made and awesomely comfy.

WHERE WE STARTED

Our skills at innovating comfort started back in the late 1970s. Co-founders Joe dwards and Mike Carey, both avid skiers, each invented a new product that made skiing better. After joining forces, they created a unique R&D culture where everyone at the company critiques, tests, and designs products in an ongoing cycle of invention and reinvention. It leads to great products that get better and better.